Why Was Stalin Able to Win the Power Struggle - 871 Words

The factors that contributed to Stalin becoming the next leader are plentiful and can mostly be divided into Stalin’s own strengths and the weaknesses of his most important rival, Trotsky. All the factors can also be linked in one way or another, as shall be seen in this answer. One of the most important reasons why Stalin won the power struggle is that he used his high positions in the Communist party and the power that came with it to his advantage. Several factors fall under this category. Firstly is how Stalin used his position as General Secretary, as well as jealousies between the leaders and Trotsky’s illness to stage-manage Lenin’s funeral. To the general public, it appeared that Stalin was very close to Lenin, and as a result†¦show more content†¦His â€Å"Socialism in One Country† policy said that although revolutions in other countries had failed, Russia could still build socialism by using Lenin’s NEP. Stalin and the Centre allied with the Right and Bukharin over the NEP policy, wanting to continue with it. This gave Stalin someone to help him and keep him popular and powerful. However, in 1928 Stalin tuned on Bukharin when it became clear it would be far more useful to him to now want to end the NEP. Stalin used Trotsky’s policies to oppose Bukharin. Even after Lenin’s death, Stalin continued to support the idea of World Revolution and Permanent Revolution, in which state industrialisation and state collective farms would be in place. This was popular with the Communists and increased Stalin’s support. Trotsky had one great weakness which led to his downfall; he was unpopular. The other Communist leaders were united by their dislike of Trotsky. They resented his earlier non-Bolshevik past and his sudden rise with the party after 1917. Many other Bolsheviks also hated Trotsky, because of the fact that he had been a Menshevik. Therefore Trotsky had no real allies to help him secure power, and always had people plotting against him. An example of this is when Zinoviev and Kamenev decided that they should take over as the new leaders. They decided to use Stalin and his control of party organisation to help them, and these three formed the Triumvirate. This ultimately prevented Trotsky from becomingShow MoreRelatedStalins Emergence as Leader Essay1091 Words   |  5 Pagesa major struggle for power in the Soviet Union began. A triumvirate led by Joseph Stalin succeeded Lenin. By 1928, Stalin had assumed absolute power, ruling as an often brutal dictator until his death in 1953. But how is it that Stalin emerged as the new leader of the Soviet Union. In this essay I am going to explore the reasons to how and why this happened. Stalin held a very powerful and very important position, as the general secretary of the party. 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Nba During the 70s Free Essays

The NAB of the ass greatly differs from what our expectations of today’s league, especially when evaluating the background In which the players came from. Recent statistics show that more than 90% of ass’s NAB players came from urban areas, but when compared to today’s league only about 34% of black players come from families in financial situations (Keating). The question that needs to be asked when observing these statistics is what happened to the league or basketball In general that subsequently pushed poorer players out of the league? When analyzing what has could have caused such a shift in the makeup of the NAB we have to observe the rise in popularity of basketball as the years have gone by. We will write a custom essay sample on Nba During the 70s or any similar topic only for you Order Now Since the offs, the NAB has grown exponentially into a 43 billion dollar industry with international reach (Plunked Research) Much of this growth can be accredited to the creation of superstars during the late ass’s and ass’s. Along with this expansion and increase in basketball’s popularity, we find that more and more money began to be put Into basketball programs (Keating). Schools that have more access to exposable income, such as those in the suburbs, suddenly can produce better equipment, coaches and basketball programs than those in the city. Basketball camps suddenly spring up more and more with high quality ones having a larger price tag (Five Star). Today’s NAB has even gone International with more and more players coming from places such as Europe. So both the expansion of the NAB and the quality of urban area schools become broader topics that should be discussed when looking at the change in the quality of NAB players backgrounds. What possibly answer could there be to why today’s NAB Is made up of more well off’ basketball players than it was in the ASS? Simple, It cost more money to create an NAB caliber athlete today than it did in the ass’s due the increase in the Nab’s popularity. To help support this stance I’d have to look at specific aspects of the NAB that have greatly affected who can become an NAB athlete. After analyzing these aspects, they will be connected to how money Is used to adjust to the changing times. Answering the question will require a great amount of research in relatively tiny aspects that have great importance in an NAB players career. For example, looking at the quality of high schools that many great NAB players graduated from and how much money the schools focused into their basketball program. Researching the surge in athletes coming from abroad should also prove as a great factor when discussing the backgrounds of NAB players both because of the difference of life outside of America and the fact that American colligate basketball player now compete with them for a spot in the draft. The Importance of basketball clinics and amps have also become more prevalent in today’s world with many of those considered to be â€Å"High quality’ to have tuition that is hundreds of dollars. The great Increase In salaries of NAB players also provide a great looking glass Into why a spot on a team in the NAB would be so sought after and should be heavily researched; especially when considering that the average salary of a NAB player in the ass’s was about 35,000 (20 second). Tofu Few counter arguments can be made about the idea that money NAS become a large aspect in determining who can be an NAB athlete in today’s world. However, examples like Lebanon James and Derrick Rose could easily be brought up and said that since their families came from relatively less fortunate families. But players like these have to be considered outliers when considering the background of the average NAB player. Annotated Bibliography How to cite Nba During the 70s, Papers

Shagri La Advertisement Analysis free essay sample

One of the hallmarks of modern capitalism is advertising, helping fuel the economy by motivating buyers and supporting sellers. A prime promotional tool includes television commercials. It has become apparent over the years that television ads heighten peoples interest in products. Taking this into consideration, television advertising today has overwhelming influence on consumer purchases and   attraction to services. The consumer mind frame is largely weighted by what advertisements encourage and coerce people to buy, do and even believe. A television ad concept is not difficult to actualise, but creating an affective one that will excite audiences is. Television is firstly a visual medium and secondly auditory, allowing short stories to be told by advertisers. This medium allows for maximisation of the creative potential. Brand History Shangri-La is a premier hospitality provider founded in 1971 in Singapore. Its name was inspired by James Hiltons legendary novel Lost Horizon, which encapsulates a placid haven in the Himalayas mountains, called Shangri-La, which cast a spell on its residents. Today, Shangri-La composes of over 70 deluxe hotels and resorts in key cities in Asia Pacific, Canada and the Middle East. Apart from providing hotels and resorts, it has also established spas and luxury serviced apartments. Based in Hong Kong, Shangri-La has plans to expand globally with advancements under way throughout Asia, Europe and North America. The vision of Shangri-La is to be the first choice for their guests, colleagues, shareholders and business partners, with its mission to delight their guests every time by creating engaging experiences straight from their hearts. Target Audiences Instead of highlighting the usual comforts and amenities of the hotel, the ad tries to work on the subconscious level of the consumers. The man is neither familiar with nature of wolves nor with the terrain. This means that ad is not designed for regular loyal customer and Shangri-La is confident of retaining them with its service. Furthermore the ad characterizes a man fighting alone in an adverse condition rules out family as target. Its primary aim is to attract new customer especially working class who are rich enough to spend but are skeptical of service provided. This tactic used is to convey quality   which uses a very fine experience from human life. It is safe to consider this ad to be reaching out to the niche market of business men of middle to upper class stature. However, also not to mention anyone who is willing to pay the price for comfort as well. Objectives Of Commercial The advertisement is excellently scripted and shot to keep viewers glued to the screen when watching it   for the first time. Creatively crafted with such brilliant cinematography and accompanied by an empowering original music piece composed by Bruno Coulais. Audiences would not figure out that this would be a commercial for a hotel until the ending of it. The symbolism used in this ad creates a lasting impression on the viewer’s mind. The ad is designed keeping in view the consumer’s perspective and expectation away from the hotel. Depicted in the commercial is a   man with backpack and equipment that symbolizes a career oriented customer. This person is in an unknown place for work related affairs. He is tired in his endeavors and looking for a place to rest and rejuvenate, namely a hotel or a resort. Wolves are generally associated with sinister and wicked activities and here they depict hotels and resort. It is common perception that hotels and resort charge expensively   and have lot of hidden charges but most of them fail to deliver the value for money spent. The customer doesn’t trust the wolves (hotel) and when he finally gives in to his fatigue, he gets unexpected, friendly and customized treatment from the stranger who are the wolves; Shangri-La staffs. Cultural Impacts In recent years, change and adaptation seem to be the norm for society all around the world. Adaptation to sub-cultures is not always the easiest. Habits and culture change are more often than not the hardest to accept. In this case,   the advertisement emcompasses that entirely. With the man lost in a foreign environment, looking desperately for a place to rest. Unable to familiarize himself to his surroundings, he succumbs to settling down in the cold winter snow. Unexpectedly, Shangri-La, depict as the wolves, show up to comfort the stranger. After which, the tagline, â€Å"To embrace a stranger as one’s own, it’s in our nature† is shown. Hence, audiences are able to gather that no matter where you are across the globe, in a foreign environment, Shangri-La will take you in not as a guest but a kin. Creating a ‘home away from home’. Mass Media Theories There are four main theories that are formulated into the advertisement, namely the cumulative effects theory, attitude effects theory, behavioural effects theory. Cumulative Effects Theory It is necessary for an ad to be repeated several times before an individual consumer attends to and processes the message. This need for repetition is the cumulative effect of actual exposure to the message. Message quality is a critical factor in determining whether communication has any effect. The placing of the Shangri-La ad in cinemas before movie screenings and on YouTube allows for this necessary repetitive exposure. The cognitive and affective responses to the ad (e. g, attention, recall, attitude) initially hikes with increasing repetition over time. By placing it in cinemas over a stretched period of time, movie-goers are more exposed to the ads as it is highly unlikely for them to intentionally avoid it. The placement of it on YouTube before certain videos also ensures that viewers are unable to avert the intrusiveness of the ad. With the behavior attitude effects that derive from the Shangri-La ad, the cumulative effects are elevated. Behavior Effects As Shangri-La has already been established as mature in its industry, one of this commercials purpose is to influence its viewers with social appeal. The motivation that leads a consumer towards selecting Shangri-La usually involves actively seeking to satisfy the need of luxurious accommodation. In relation to Maslow’s hierarchy of needs, the ad satisfies the psychological, safety and self-esteem needs of consumers. By reminding travelers that Shangri-La will care for travelers as their own, this ad keeps the consumer feeling a sense of safety, which is an important concern in every traveler’s mind. At the same time, while actively motivating them to pursue luxury accommodation, the ad is feeding their self-esteem need of knowing they are capable of affording premium accommodations while traveling, setting them apart from markets that cannot afford so. It is vital for a ad to communicate possible benefits to a consumer as by doing so, they appear more credible and are more able to influence the consumer’s behaviour and choices. Another factor that affects the consumer behaviour in this ad is the subliminal messages it sends. The subliminal message of this ad was intended to cause viewers to think of Shangri-La as the ideal choice while traveling. After a mind picks up a subliminal message, the subconscious mind will tell a person to obey the message the next time he sees something that relates to it. A consumer that has watched the ad will tend to be reminded of Shangri-La when he travels, creating a lasting retention in their minds. Attitude Effects Attitude is a central focus in the fields of advertising and consumer behaviour. Much of research has shown that consumers brand-related beliefs affect brand attitude formation (e. g. , Mitchell Olson 1981) and change. In addition, recent evidence suggests that consumers brand attitudes may be affected by consumers attitudes towards the advertisement themselves. For ad-evoked feelings to become directly associated with a brand, associative mechanisms have to be present. This result could be an effect on the brand attitude or brand choice or both. The Shangri-La ad is an emotional commercial without much information content but evokes thinking and cognitive activity. The feelings of fear, being taken care of and eventually safety that the audience experiences while being exposed to the Shangri-La ad, over time and with multiple exposures, become associated with the Shangri-La hotel. These associated feelings can also change the symbolic meaning that consumers associate with Shangri-La, as it is now seen as not just a hospitality provider but also a part of travelers’ warm experiences. The association of such feelings with the brand leads to Shangri-Las brand imagery and personality, which leads to consumers developing a more positive attitude towards it. This association also directly affects the attitude and buying behaviour that travelers have toward the brand. Conclusion In a nutshell, the advertisement has proven to be a huge success. Having incorporated the use of mass media theories seamlessly into the ad itself was tantamount to having half the battle won. The final pieces of the jigsaw was fitted when Shangri-La went spot on with their intended target audience as well as excellent placement for their ads. Suffice to say, the burgeoning reputation of Shangri-La has allowed the versatility in their advertisements. It is noticeable that throughout the ad, there is not any one time that Shangri-La had to showcase their facilities or services they provide simply because the masses have already instilled in their minds that the company is in a distinguished class of its own. This unconventional way of driving a particular message across to viewers instead of the typical flaunting and showcasing of products and services brings about something fresh to the advertising scene enables them to take a bigger leap forward in drilling the intended message across to the audience.